From a side hustle in a basement to over 2 million custom hats.
We're a family-built, 100% owner-owned shop in Collinsville, IL, making custom hats for small businesses across America.
Our Story
A Lamborghini dream, a hat website and a first week of 100 hats. It's been a rocket ship ride.
Our Mission
Helping businesses, teams and families share their story. Here's why we do what we do.
Our Promise
We stand behind every hat that leaves our doors. If we mess up, we fix it.

"Your logo means so much more than just a cool design. There is nothing more powerful than seeing your family, friends and customers wearing it proudly."





